![]() ![]() AMC Entertainment had other ideas.Īdam Aron, the theater chain's CEO, told Universal chairman Donna Langley, "AMC believes that with this proposed action to go to the home and theaters simultaneously, Universal is breaking the business model and dealings between our two companies." AMC said it will never run another Universal movie in its theaters again.Īs the saying goes, never say never, but rather than being just bluster, AMC is actually in a very strong position to carry out its threat. Of course, none of those sent to VOD had the remarkable success of Universal's Trolls, but it caused the studio to think it would be a good idea that even after the theaters open again, sending more movies directly to pay-per-view would be a good idea.
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